Italian Takeaway

The brief was to create a natural extension of the italian chain deli offer, adopting a simple yet bold interior to reflect the quality and authenticity associated with the brand. The project of interior design carried out in collaboration with Design LSM, utilized a minimal palette of materials made up of concrete, light timber and bespoke vinyls, maximising the natural day light of the space and allowing the fresh and vibrant products on display to be the main focus. The ceramic patterns of the late Italian designer and architect Gio Ponti inspired the striking design of the wall coverings giving ‘Via’ a separate identity from its parent brand.